I know, you watch all the shows on TV and love how they take an absolute disaster of a house and turn it into a palace. While these shows have brought the term ‘Home Staging’ into the main stream, what they don’t do is give you an accurate picture of what a typical home stage really consists of. Home Staging is not a complete redesign of a home with a $10,000+ budget, but rather an effective marketing technique to make the home appeal to the largest range of potential buyers.

Would you be surprised to know that the typical Home Stage rarely costs more than a few hundred dollars and less than a day to complete? Yet from my professional experience I can tell you first hand that 80% of homes are not properly prepared for sale. Do they sell? Well, sure…. but at what price and in what time? If you were to receive even 1% more on the sale price of your home, and get it sold faster how much would that be worth to you?

In today’s market, you can’t afford to take a chance with your home’s potential worth. And contrary to popular belief, every home can benefit from a Home Staging consultation. If you don’t believe me, just go to your local MLS and look at the million dollar homes and tell me if they have a life sized picture of Matt Sundin in the living room! But all joking aside, the reality is that more homes are on the market and are taking more time on average to sell. My advice is to work with a Realtor that knows the power of Home Staging, (and if your lucky they might even provide the services of a certified Home Staging Professional at no cost to you) or at the very least do some research so you can show your home at its best. Here are 10 reasons why Home Staging is essential.

1. You will make more money.
U.S. Housing and Urban Development reports that a staged home will sell, on average, 17% higher than an un-staged home.

2. Your house will sell faster, which equals less headaches and hassles.
The average number of days an un-staged home is on the market is 160 days, versus 31 days for a staged home.

3. The cost of staging doesn’t cost a dime.
In a 2007 Home Gain Survey of over 2000 realtors, it was discovered that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home.

4. Most home sellers cannot view their house objectively.
If you can’t see objectively, you can’t package effectively. Have a staging professional get your home into its most advantageous condition for showing.

5. You’ll have less guesswork and “Do It Yourself “work.
A professional home stager can manage your projects from start to finish. Or, they can give you a detailed enough report based on their extensive knowledge and training to have you “do it yourself”.

6. Only 10% of home buyers can visualize the potential of a home.
This is why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

7. The longer your home is on the market, the lower the price will be. Stage first!
According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! Don’t be in a position where you have to lower your price. Have your house staged first!

8. There is a tangible value in being able to move on with your life.
If you are ready to move, you should do everything necessary to make the sale happen quickly. Selling a house can be one of the most stressful experiences in life, and if you can’t sell, other areas of your life become affected. Staging will get you the results you are looking for – quickly!

9. Leaving your house in “as is” condition will help sell the competition.
The number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations. Agents will show your house even if it is not presented well, but only to show the buyer what better value they can get with another property. Don’t be the reason your competition sells before you!

10. You can relax.
You will have the satisfaction of knowing you have done absolutely everything possible to enable a quick sale of your most valuable asset and for top dollar!

In case you were wondering, professional Home Staging is included in my service to all of my clients at no additional cost. If you would like to know more feel free to check out my web site at http://www.jeffoleary.ca/ and go to the ‘Home Staging Section’.

Want more information? Check out this story from Global regarding Home Staging.


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