As simple as it sounds, one of the most impactful things we did was to add colour. A neutral backdrop is excellent for selling a home, but you can’t stop there. Listing photos that are monochromatic and missing any focal points fail to attract buyers and create a positive reaction.
There are benefits to colour when buyers are also in the home viewing the property. Buyers are making a quick first impression, and colour enables them to quickly notice all the best features of the home, and often, keeps their eye away from anything that’s not as appealing. Colour tells people where to look and what to pay attention to, and so the strategic use of colour is one of our best techniques when staging homes.
We often use blue and green whenever we can, because these colours look great with any shade of wood and also provide energy and contrast to neutral schemes. As you look through our portfolio, you will see repetition of schemes, ensembles, vignettes and colours. One reason for this is simply that we don’t carry the storage space for more that 3 houses worth of furniture, and we don’t need more stock because it’s never the same buyer reviewing any of our listings. But more importantly, we use these themes because they just work. Time and time again, we get superior sales results.