We Protect Your Interests
In an Industry of Half-Truths and High Pressure Sales
Arm Yourself with the Truth
The Village Guru is focused on protecting your interests when selling your home. We know all too well the reputation of our industry. Armed with “scripts” most agents are taught how to have an answer for every hesitation you’ll have. They are trained how to sign you by playing on your fears and doubts. But making decisions out of fear and uncertainty leads to poor results and great disappointments.
The first step to getting the most money for the sale of your home is to be aware of the common sales pitches that many home owners fall for. This way, you can push them aside and focus on what really matters, in order to get the highest sales price and the best service. We want you to learn these scripts and lines before you speak to agents so that you can tally how many times you hear them.
High volume sales is the model of Walmart, KFC, Jiffy Lube, Expedia and Dollarama. If you go to KFC on Twoonie-Tuesday to buy a chicken meal deal, you won’t be getting personal attention from their CEO, you’ll be served by an entry-level counter clerk. Their job was created to function without much flexibility to think strategically or to problem solve. It’s a low-service position that doesn’t fit with the values of The Village Guru, because selling your home for the best possible price is a lot more complicated than cooking some fries.
High Volume Sales = Less Personal Attention & Lower Quality Service
The Village Guru is a team, not of 30 sales staff, but of professional admin staff, receptionists, designers, and creative artists, all working together to give you better service. When you hire The Village Guru, you always get me, Jeff O’Leary, Broker, to manage your listing. I provide the strategy, I implement our marketing procedures & systems, and I negotiate your sale.
This is the reverse to most of the über teams, where you are primarily serviced by the assisting agent, with back-end support from the billboard agent you thought you were hiring. That billboard agent puts his/her name on all of the team listings to ensure his/her sales count looks as high as possible. It does not mean they actually managed all of those sales. And if he/she is not part of all of those transactions, there will be much greater variance in the quality of service delivery, expertise, knowledge, ethics & communication skills. A large team of sub-agents will not manage the complexities of a real estate transaction the same way. Who will you get handed to?
Imagine your home is worth between $900,000 and $980,000, depending on presentation and condition. And your home is in decent shape so it would likely sell for $950,000 with little effort to prepare it.
Now what if you were showed sales data that predominantly supported the lower end price and were diligently advised to price around $939,000 and you might even get a bit more. Sounds positive.
You sell for $948,000, you’re pleased as can be, and the agent has once again sold for over asking price. Everyone is happy…….so what’s the problem?
What if you could have listed for $969,000 and sold for $963,000 with a more effective staging and marketing plan? Would you not have liked the opportunity to consider this option, if it was a reasonable and cost effective plan? What would you do with that extra $15,000? There’s no right or wrong answer, but a lot of owners are still missing out on the opportunity to make more money on their home. It requires a good plan & some preparation work, but the payoff is significant. Some agents are afraid to even ask, for fear they will offend you.
Would you be happier with the agent who sold your home for 101% of asking price, but didn’t obtain the maximum value for your home, or the agent who sold your home for 99% of asking, but also got you $15,000 more? This is a very simple example to show you that accepting statistics on face value can be a very costly mistake.
Selling real estate is complex, and involves a lot of variables that cannot be factored in to one simple equation. There are many different methods to selling a house, but if you are looking for the highest possible sale and the best possible service, you must be skeptical and question anything that sounds too simple, too easy, too good to be true.
You can buy shoes at Payless, Aldo, DSW, or Jimmy Choo. They all sell “shoes”. But we all know what you get is vastly different.
Many agents will talk in generalities, “Yes I do staging” and “Yes I do photography” and “Yes, I will market online”, which isn’t a lie, but it isn’t the whole truth either. It’s the same as saying that all those stores sell “shoes”. What all sounds the same with general terms become drastically different upon closer inspection.
Technology has expanded our reach to buyers and improved the kinds of marketing services we can offer clients: we can do better photos, listing videos, floor plans, targeted – paid -Facebook ads, but it doesn’t come standard with all agents. And it does cost money.
A high sales price is 100% dependant on attracting the most possible buyers to your home, and it’s the preparation, staging, and marketing of the home that attracts these buyers. It is essential that you dig deep with questions to ensure you’re getting the high quality marketing you need, for the best price you can. But if you focus on the lowest possible price, the likelihood of getting the quality of marketing your home needs is as slim as finding a pair of Manolo Blahnik’s in the clearance bin for $100.
We are not the highest commission, nor the rock bottom lowest either. We focus on FAIR commission to earn you 1-2% higher sale price than your competition. This can only be achieved with the best marketing. Click below to see our service plans that can be customized to your exact needs.
If an agent tells you they can offer the same “high quality marketing” for the lowest price you can find, raise the red flag because the math just doesn’t work. Every full time agent – who actually runs their business properly – has fixed costs like office fees, licensing fees, insurance, rent, staffing, etc. The only variable costs are marketing: buyer commissions, photography, ads, videos, etc. To give you the lowest up front-cost, marketing is the one thing they can cut back on, and poor marketing hurts your final sale price. It’s like cutting off your nose to spite your face.
The Best Predictor of Future Behaviour is Past Behaviour
Go online and look at listings and you will see all the proof you need. Many listings have lacklustre smartphone photos, or no photos at all. There are no video tours or extra information. Most homes are still not staged to show off the best features of the home and attract buyers. Buyers these days don’t have cash to spend, and so stylish, move-in ready homes are the only homes they will pay top dollar for.
Now, if you click below to visit our portfolio listing page, you will see the incredible difference. We make every home look its best on any budget, and we always provide professional marketing that gets buyers excited and motivated to buy your home.
No Agent can Guarantee that Any of their “Buyer Leads” Will Buy your Home
This sales ploy plays on your fears of uncertainty with the market.
Will buyers come? Will the house sell? Maybe you can skip all of that stress if you choose an agent who says they have a buyer. But it’s not advisable to have a selling strategy that is dependant on hope and luck, not when we have data and technology that tells a very different story.
This “I have a buyer” or “I have a 5000-person buyer database” is a very old-school approach that completely ignores the immense and dominating power of the Internet. Yes we all have databases, yes we can all door knock and send out flyers. But it has been proven that the Internet is the single most effective vehicle for finding buyers, and so the most effort should be focused on where it is most effective. To ignore this, and put hope on an unlikely option that might make you feel safer, is a recipe for great disappointment.
But by then, after the buyer that the agent spoke of doesn’t materialize, you’re already signed into a contract and you’re stuck. Better to learn now what really is the best way to attract the most qualified buyers to your home, before you sign out of hope or fear.
The more you know, the better decisions you will make. Our program will set you up to see any homes listed for sale that are similar to yours. You will receive market activity reports as well as valuable information about how to sell for Top Dollar. We will NOT call you unless you request us to, as we want to build your trust and respect to earn your business. Join today!
It’s a challenge for home owners to get to the truth of this matter, since most agents appear extremely motivated in a listing appointment. They are motivated to GET your listing, but you need to know how hard they’ll work AFTER you sign. The best way to know this is by asking what systems and procedures they use to ensure they don’t drop the ball. There are 50-80 different tasks that go into a smooth and successful sale, and if you choose an agent who is disorganized or flying by the seat of their pants, there’s that many chances for failure. With The Village Guru, we include you in our systems, so that you see what gets done when, with regular progress reports. This is the best way to tell who will be working the hardest AND most efficiently for you.
In the last decade, a new “method” has been adopted by many agents to show that they have sold a significantly higher number of homes. Mega teams are becoming the norm, with anywhere between 5-30 agents as part of the team. The lead agent puts his/her name on ALL of their subordinates listings, so that they can print out a list and say they sell 100, 150, even 200 homes per year. Of course, no one agent has enough physical time to sell more than 30-40 listings before performance significantly suffers and no one agent can closely manage all 200 listings. If I were to play this game, my Better Homes and Gardens team sold 214 homes and over $170 million in real estate in 2016. But won’t pretend that I personally ran and managed all of those sales. Its a trick of the trade used to ensure the MEGA team keeps churning out new clients, and nothing more. Real success can only be measured by past performance, examples of past work, and real testimonials from past clients. With the Village Guru, you can see all of this right on our website, with example after example.
Due to the industry’s failure to structure a sound business model for agents, the majority of agents are stuck working IN their business, not ON their business; there’s never enough time for 1 person to do both. Yet it is a strong support team, combined with years of experience that are essential in providing you a successful sale. This support team includes a service-minded Brokerage, excellent receptionists, a listing coordinator/administrative assistant, and a media team. Choosing an established agent with a full compliment of support staff is the best way to know your agent is accomplished and business savvy. A part-time agent with no support team, or an agent that isn’t working for a great brokerage, can never bring you that high level of skill and service you deserve. The Village Guru carefully selected Better Homes and Gardens, the admin staff and media staff because of the level of service and skill they provide to each and every listing.
This one is all gut instinct. Most of my clients have said they hired me because they just knew I was the right one for them. It is important to listen to your gut instincts, because they’re rarely wrong. When we are worried or stressed about making a big decision, its common to overthink the process, and get persuaded by fear-inducing tactics. But working with a professional whom you like, trust, and are comfortable talking to is an invaluable asset. If you make this “sixth sense” part of your decision making process, ALONG with ensuring your agent is highly skilled and successful, you will have a better experience by far.
With Our VIP Seller Program and Guides to Sell for Top Dollar, you will be prepared to ask the right questions and hire the best broker for you.
We understand that you might be avoiding – or even dreading – the task of hiring a Realtor, because it seems impossible to find a great realtor in the sea of 40,000 agents. The Village Guru Seller Series are booklets that will prepare you to spot the common pitfalls most home owners fall into, and how to ensure you hire the best Broker for you.