Selling Your Home
Ethics. Truth. Experience. Service. Results.
Meeting Your Needs is the Centre of our Service
Phase 1: Pre-Listing
Success Starts with Us Getting to Know Each Other. Half-Truths & High Pressure Sales is Not the Foundation for a Successful Relationship.
Go To The Next Tab – Step 2: Design The Plan
We Make a Plan Tailored to You. No Job is Too Big, No Job is Too Small
We cannot emphasize enough that your plan will be tailored to your goals and abilities. The recommendations for you might be some minor decluttering and furniture arrangement, or a kitchen update, or anything in between. Our goal here is to save you time, make the process as easy as possible and to make you the most money on the sale of your home. Our plans are tied to real numbers, the real opportunity for adding/protecting equity, and the expectations of your target buyer. We will never recommend anything that doesn’t provide a real return on investment, and you are always in full control over what you want to do.
If you decide to hire us for our service package, the hours spent working with you can range anywhere between 10 hours and 40 hours, for meetings, planning and product sourcing. This is truly unique to the industry. When you see billboards offering “free staging” this is not the level of service you will receive from them. We always offer more value through quality service.
Go To The Next Tab – Step 3: Home Preparation
The Best Phrase We Can Put on Any Listing is This: “Pride of Ownership Throughout”. Ensuring your home feels well maintained is the single most effective thing you can do to sell your home.
Our design & decor services are included in our service plans; you pay no cash out of hand, so we urge you to call us before doing this work on your own. You have nothing to lose and a lot of money to gain.
Go To The Next Tab – Step 4: Home Staging
This is the Art. The Sole Purpose of Staging is to Create an Emotional Reaction from Your Potential Buyers.
As humans, we make most of our decisions based on emotion. Anything that isn’t tied to basic survival is a choice, and emotions play a big part in making those decisions. Said another way, most people buy with their heart and justify their decision with logic. If you get buyers to feel good about your home, they’ll find facts that confirm why your home is the right home for them.
When you choose to hire use for Home Staging, we place an average of $2000 worth of props in the homes we list, plus the cost of moving, warehousing & labour hours spent to set up your home, which is an average total of $3000 for each home. Let there be no doubt we are highly committed to selling your home for the highest possible price, and we do invest in your home to get the best sale.
We also have a package for sellers who do not require our assistance with home preparation, where you still get all of our marketing, sales and negotiating expertise. The choice is always yours to make.
Go To The Next Tab – Step 5: Visual Marketing
Buyers are Discerning and Have High Expectations. Excite them with exceptional media engagement.
After staging, this is the second area where The Village Guru invests in your home. Buyers make their initial decisions online. They love to see images and other media of the properties…and they do make judgements about your home based on the visual presentation online. You must put you best face forward if you want to attract the most possible buyers. We will custom build a media package that meets your needs and budget.
The Village Guru invests in your home before it is even listed for sale. We are committed to your success, because your success is our success as well.
Go To The Next Section Below – Phase 2: Working for You to Sell for Top Dollar
Phase 2: Post-Listing
The added benefit of working with you before you list, is that you can see our integrity, passion and commitment long before you have to make pricing or sales decisions. When you can trust us to advise you properly, we can get you to your goal of a Top Dollar sale much more successfully.
Up to this point, we’ve worked side by side with you, usually for several weeks, and have invested several hundred to several thousands of dollars in your home, even if you choose our most basic staging services. You have also invested your time effort into preparing your home, and together, we’ve maximized your home’s value. At this point, we are already 90% to your goal of a Top Dollar sale.
By the time you are ready to list, you will have seen me and my team many, many times. Whether you anticipated it or not, we are now in a relationship. Lucky for you, it’s always a good one. Through our process of working together for an extended period of time, you will gain the confidence of working with a team whom you know is putting your interests first.
Phase 2 is all about strategy, advice, and hitting the market full force from day 1. The better relationship we have, and the more we have earned your trust, the better advice and strategy we can deliver to you. The next 4 tabs above outline the major areas where having a strong working relationship with you will ensure we implement the best strategy for your home sale.
Go To The Next Tab – Step 2: Pricing Your Home
The Most Accurate Price for your Home can Only be Obtained the Day Before you List it for Sale.
If after 10-15 showings, you don’t have an offer, your home is slightly overpriced. If you haven’t had 10-15 showings in the first 2 weeks, your home is significantly overpriced.
Go To The Next Tab – Step 3: Attracting More Buyers
Don’t Rely on “Secret Buyers”, “Special Flyers”, or “Drive-By Buyers”
Do homes get sold to a client of the listing agent, a Just-Listed flyer or an Open House? Yes. Occasionally. About 10% of time. We want you to focus on the the 90% of time that homes get sold by buyer agents who are representing buyers. If an agent is putting too much emphasis on the 10% opportunity, and brushes past the tasks necessary to attract the 90%, sound the alarm bells.
Go To The Next Tab – Step 4: Negotiating Your Sale
Hungry Agents Make for Bad Negotiators
The Ability to Negotiate Absolutely Impacts the Final Sale Price. Never Assume Any Agent Can Negotiate a Deal Successfully. Ask Enough Questions to Feel Confident in their Skills.
Go To The Next Tab – Step 5: After-Sale Buyer Issues
Most of the time, home sales goes smoothly. But sometimes, the buyer with throw you the nastiest of curveballs that could turn into a legal nightmare. This is not the time to find out your agent didn’t cost these extra hours into their price, and leaves you high and dry.
Allow me to take a minute to tell you about my lawyer, as his industry is very relevant to the value of any true professional. I always suggest the same excellent lawyer to all of my clients, because like me, he is service oriented, he takes the time to answer questions, and cares about your experience. If you ask him what his price is, it’s reasonable, but not the cheapest. So not all of my clients choose him, they go with a discount lawyer. After all, in most situations, all the lawyer does is do some research and print out the documents, right?
Except for when something goes wrong. And in real estate law, just like in sales, things can go VERY wrong. Buyers can lose their mortgage approval at the last minute, they can need new appraisals, or extension dates. Sellers can leave the house a total mess, lie about the working order of their appliances, or need to arrange a lease-back due to closing date complications. The threat of a house not closing for any reason can send everyone into a panic, with fear of lawsuits and lost deposits. Sometimes a transaction is simple, but sometimes it explodes in your face.
When you are paying for a reasonably priced professional, it’s like getting insurance that if it is your transaction that goes wrong – because of the incompetence of the other party – that you will have the expertise of a true professional working those extra hours for you to solve any problem.
These issues aren’t rampant, but about 1 in every 25 listings have some level of buyer fallout. About 1 in every 10 buys I do has some level of seller misrepresentation. One of my buyers found a dead cat in the garage……literally ANYTHING can happen. It can take an extra week’s worth of work to sort it out. But rest assured, I won’t drop the ball or go MIA on you just because the deal is signed. This is the peace of mind that you deserve.
Jeffrey O’Leary, Broker
Better Homes and Gardens Real Estate Signature Service
186 Robert Speck Parkway, Mississauga, ON, Canada. L4Z 3G1