My name is Jeff, and I think I’m doing my small part to change the Real Estate Industry.
Before I get into the whole changing the industry bit, let me introduce myself. I used to be regular guy who had a regular job. Now, I’m doing what I love, working twice as hard at it but having 5 times more fun…..but that wasn’t always the case.
Life Before Real Estate
Fresh out of University, I landed a “safe” and promising career in the automotive industry. At first I enjoyed the high pressure environment, the responsibility, and the ‘Key Performance Indicators’. What started off for the first 5 years as a ‘promising career’ slowly turned to repetition and boredom. I wasn’t happy and didn’t know what to do about it. I had just recently married my wife Stephanie, had a house, and plenty of friends- I was supposedly living the dream. Except that every Sunday I would waste my day dreading the thought of starting another work week.
Then it happened, the day that changed everything. I will always remember it because it was my 30th birthday. Just like many other work days, I came home tired and in a grumpy mood. After dinner I was so exhausted that I forgot that it was my birthday and went straight to bed. I didn’t even realize what I did until I woke up the next morning wondering why my wife was so upset. Is this what it had come to? Something had to change. That night, Steph and I had a big heart to heart talk. What did I want to do that would make me happy? I liked helping people, I liked being creative, I liked statistics and I liked working on projects. My wife already had a Home Staging business so I thought, why don’t I become a real estate agent? How hard could it be…
I soon found out that regardless of how smart you are, or how much knowledge or skill you have when it comes to real estate, none of that matters if you can’t find enough clients. The problem for me was that I couldn’t stand the stereotypical way realtors are taught to find clients. I didn’t like cold calling, door knocking, handing out pumpkins, high pressure sales tactics or begging friends and family for business. Not that I had the money at the time but I thought (and still do) that billboards advertisements do nothing to sell a house and only feed over inflated egos. So all the ways that the ‘experts’ and the ‘trainers’ told me to do things were off the table. There had to be a better way.
The Village Guru
I was full time in real estate with a relatively small list of clients, a mortgage to pay, a pregnant wife and child to support. Sticking to my guns about refusing to act like a stereotypical real estate agent, I started doing what most of my colleagues thought was crazy- I started blogging. Writing about my opinions of real estate was the best way I could create a connection with people who were searching for truth in a Negative Reputation Industry. It was slow going and very simple at first, but every time I had free time, I wrote about what I knew and my opinions.